Google had made more profits in the previous years, but Facebook overtakes it. Facebook clearly has an advertising strategy that is completely different to other sites. Visit our website and learn more about higher education geofencing marketing.
It is important to understand what Facebook advertising does and why it has quickly grown from 500,000,000 registered members in a short period of time, surpassing the established advertising companies. Why does Facebook pose a serious threat to established advertising companies?
Facebook helps people find you by using their social graph. Google however allows the user to directly set their own demands by using specific queries or terms.
Facebook marketing is unique from Google advertising because advertisers can be more aware of the audience. Facebook will now use people’s preferences and interests. Google’s search engine uses keywords.
Facebook has a significant 1:20 difference in the cost of a marketing campaign compared to Google. You can save a lot of money.
Google advertisers rely upon keywords, the tangible behaviour of the business to build a community. Facebook accounts are used to collect intangible info about users. Facebook can use this information to target their audience.
Facebook audiences are very specific about what they want, which allows advertisers to offer products that match those interests. Advertisers can then sell their product more efficiently with fewer clicks and less expense. Google is another option for advertising. They should search keywords on major search engines, and then click many times before an ad shows up.
Google Display Advertising and Facebook Search Advertising are different. Google enables users to use keywords for search, while Facebook matches these keywords with the likes of your interests to show you stand out advertisements.
Facebook AdWords may be less targeted but there will always be a sidebar ad that is tailored for you. Facebook advertising works differently because it is based on simple demographics.
Pay-per Click (PPC) is the way Bing advertises. This means that the advertisement will only be visible for a single time, until the search is performed. Facebook users tend to be blinded by advertisements. Since they often view your ads on the site because it is social, this means advertisers need to constantly create and design new ads.
Facebook advertising is effective with some users, however it can also be very ineffective to others. Facebook is highly targeted and advertisers are able to get exact results from people just clicking on the ads. Both advertisers and users are benefiting from this method of marketing.